Privacy Policy
How we collect, use and protect your information.
Last updated: October 2025
At FiftyOne Bikes, we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you interact with us online.
1. Who We Are
FiftyOne Bikes Limited
Dublin, Ireland
Email: hello@fiftyonebikes.com
Website: www.fiftyonebikes.com
We design, build, and sell custom and production performance bicycles.
2. Information We Collect
- Personal details: name, email address, phone number, billing and delivery addresses.
- Payment information: processed securely by our payment provider (we do not store card details).
- Website data: analytics, cookies, and device information to help us understand how our site is used.
- Communication records: when you email, message, or contact us via forms or social media.
3. How We Use Your Data
- Process and fulfil your orders.
- Communicate order updates and respond to queries.
- Send relevant product or event updates (if you’ve opted in).
- Improve our website, services, and customer experience.
- Meet legal, tax, and accounting obligations.
We do not sell or rent your information to any third party.
4. Sharing Your Data
We only share data with trusted partners who help us operate our business, such as:
- Payment processors
- Shipping and logistics providers (e.g. DHL, UPS, FedEx)
- IT, analytics, and marketing support services
All partners comply with GDPR and process your data securely on our behalf.
5. Cookies
Our site uses cookies to enable shopping functionality and analytics. You can manage or disable cookies through your browser settings, though some features may not work as intended. See our Cookie Policy.
6. Your Rights
Under GDPR, you have the right to:
- Access the data we hold about you
- Request corrections or deletions
- Withdraw consent for marketing at any time
- Request transfer of your data to another provider
To exercise these rights, email hello@fiftyonebikes.com.
7. Data Retention
We retain order and account data only as long as necessary for legal and business purposes, usually no longer than 7 years for tax compliance.
8. Security
We use secure servers, encrypted connections (SSL), and trusted payment providers to protect your data. While no system is completely immune, we take every reasonable step to keep your information safe.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.